Data Protected Secure Encryption User Rights

254 Privacy Policy – User Information Protection

This privacy policy explains how the 254 platform collects, uses, stores, and protects the personal information of our users in Malaysia. We are committed to safeguarding your privacy at all times to the highest security standards.

Effective date: 1 January 2026

Your Data, Secure at All Times Industry-Grade Encryption Not Sold to Third Parties Secure Identity Verification MYR Transactions Protected Mobile Privacy Guaranteed User Data Controls Your Data, Secure at All Times Industry-Grade Encryption Not Sold to Third Parties Secure Identity Verification MYR Transactions Protected Mobile Privacy Guaranteed User Data Controls

Information Collected by 254

When you register and use the 254 platform, we collect several categories of information to ensure a smooth, secure experience tailored to your needs.

Account Information

Full name, email address, phone number, date of birth, and identity verification details required during registration.

Payment Information

Transaction details in Malaysian Ringgit (RM), along with the bank name and account number used for deposits and withdrawals.

Device Information

Device type, operating system, browser used, IP address, and other technical data recorded automatically when you access the platform.

Usage Data

Records of in-platform activity such as games played, access times, login frequency, and aggregated betting behaviour.

254 users in Kuala Lumpur accessing the mobile casino with robust personal data protection

How This Information Is Used

254 uses the information collected solely for legitimate purposes directly related to operating the platform and serving users in Malaysia. We do not use your data for any other purpose without your consent.

Account Verification & Security

Verifying user identity during registration and login, and monitoring for any suspicious activity.

MYR Transaction Processing

Deposit and withdraw in MYR securely, in full compliance with applicable financial requirements.

Customer Support

Helping users resolve technical issues, account enquiries and service-related requests on the platform.

Service Communications

Sending important account-related notifications, updates to terms, security alerts, and service information.

Platform Improvements

Analysing aggregated usage data to improve platform performance, usability, and overall user experience.

Legal Compliance

Meeting Malaysian reporting and legal compliance requirements applicable to online platform operations.

Cookies & Tracking Technologies

The 254 platform uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions smoothly.

Types of Cookies We Use

Essential Cookies – Required for core platform functions such as login, session security, and basic navigation. Cannot be disabled.
Functional Cookies – Saves user preferences such as language and display settings for a more convenient session experience.
Analytics Cookies – Collects anonymised usage data to help us understand how users interact with the platform.

You can manage your cookie settings through your browser. However, disabling essential cookies may affect the functionality of the 254 platform.

Data Storage & Security

All personal information of 254 users is stored on servers protected with industry-grade encryption. We apply strict technical and organisational security measures to prevent unauthorised access, disclosure, alteration, or destruction of data.

Transaction data in Malaysian Ringgit (RM) is stored using recognised financial security protocols. Access to users' personal information is restricted to 254 staff who require it strictly for service operations.

Your personal information will be retained for as long as necessary for the stated purposes, or as required under applicable Malaysian law. Once the retention period expires, your data will be securely deleted or anonymised.

Sharing Information with Third Parties

254 does not sell, rent, or transfer users' personal information to third parties for marketing purposes without your consent. However, in certain limited circumstances, we may need to share information with the following parties:

Payment Processors

MYR transaction information required for deposits and withdrawals is shared with licensed payment processors to ensure secure processing.

Relevant Authorities

Information may be disclosed to Malaysian authorities where required by law, court order, or valid legal compliance obligations.

Technical Service Providers

Technical infrastructure and support providers who have signed strict confidentiality agreements and only access data necessary for operational purposes.

Your Rights as a 254 User

As a 254 platform user, you have certain rights regarding your personal information. We fully respect and support the exercise of these rights.

Right of Access

You have the right to request a copy of the personal information we hold on your account. Requests can be submitted through the 254 support team and will be processed within a reasonable timeframe.

Right to Correction

If you find that the personal information we hold is inaccurate or out of date, you have the right to request a correction. Contact our support team and the changes will be processed following identity verification.

Right to Erasure

You may request deletion of your personal information upon voluntary account closure, subject to record retention requirements mandated under Malaysian law.

Right to Restrict Processing

In certain circumstances, you may request to restrict how we process your information. All requests will be assessed in accordance with our current policy and the platform's operational requirements.

To exercise any of the rights above, please contact the 254 support team via email or the in-platform live chat after logging in.

Policy Changes & How to Contact Us

Privacy Policy Updates

254 reserves the right to update this privacy policy from time to time to reflect changes in operational practices, legal requirements, or service improvements. Any material changes will be communicated to registered users via the platform or email. We encourage you to review this page periodically to stay informed of the latest updates.

Continued use of the 254 platform after any changes take effect will be considered your acceptance of the updated privacy policy.

Contact Our Privacy Team

If you have any questions, concerns, or requests regarding this privacy policy or how we handle your personal information, please reach out to us:

Email: [email protected]

Related Policy Documents

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